The New (“us”, “we”, or “our”) operates www.mikkline.dk, our website, and b2b.mikkline.dk, our B2B portal. This page informs you of our policies regarding the collection, use and disclosure of personal information we receive from users of our website and B2B portal.
The New uses a technology that collects, processes and sorts information about your behavior on our website.
We collect information about you and other visitors on our website in order to:
• improve your user experience on our website.
• target our marketing and messages.
• improve our website.
By using our website and/or B2B portal, you agree to the collection and use of information in accordance with this policy.
Phone: +45 61 28 30 23
Description of how The New processes your data
The New processes your data based on three purposes:
1. Website optimization, B2B portal and profiling
2. Subscription to newsletters
3. Other inquiries
Website optimization and profiling
We continuously optimize your user experience at www.mikkline.dk and our B2B portal at http://b2b.mikkline.dk. Therefore, we collect information about you when you use our website and B2B portal. The information is used to optimize your user experience on our website, media platforms and in relation to the services we, The New, offer.
We also use the information for marketing purposes, for instance by targeting our marketing and communications, including e-mails/newsletters, based on your interests.
Your information will never be sold to advertisers. But we do use the information to draw a profile of you so we can target our marketing messages.
The New collects information about you in three ways:
• Information you provide us
• Information we collect automatically
• Information from online sources, including social media, that are publicly available
We can collect the following information:
• Phone number
• IP address
or other information that you decide to provide us.
Information we collect automatically:
When you visit and navigate on our website and our B2B portal, we automatically collect information about your behavior.
When you are signed up for our newsletter, we collect information you provide us and information that we collect automatically, including your behavior.
When you interact with our content, we automatically collect information about you, your computer, and your behavior.
By content we mean:
• Ads, posts, or messages on social media as well as Google services
• Our newsletters
• Pages on our website
Basis for processing data
We process your personal information based on:
GDPR Article 6.1.f about necessary pursuit of our legitimate interests, including:
• Website optimization
We can share your information with:
Suppliers, including IT suppliers or marketing agencies, that we work with in relation to the optimization of your user experience on our website and our B2B portal and also targeting marketing efforts.
We will store your personal information as long as it is necessary for the purposes mentioned.
Subscription to newsletters
We use your personal information for marketing purposes, including targeting and improving our messages and newsletters, based on your interests.
Categories of personal information
We treat the following categories of personal information about you:
• Name, E-mail, Address
• Behavior in newsletters and prospective navigation on our website and B2B portal based on this
We collect information about you from the following sources:
• You – information you have provided to us.
• E-mail software used for sending and analyzing newsletters.
Basis for processing data
We process your personal information as described, based on the following basis for processing data: GDPR Article 6.1. about consent.
We can share your information with marketing agencies that we collaborate with in terms of optimizing your user experience with our website and targeting our marketing efforts.
We will store your personal information as long as it is necessary for the purposes already mentioned and up to 2 years after you withdraw your consent to receive newsletters.
General inquiries to The New.
Categories of personal information
We treat the following categories of personal information about you: Name, e-mail, telephone number and other relevant information that your inquiry may concern.
We collect information from you based on the information you provided.
Basis for processing data
We process your personal information as described based on the following:
• GDPR Article 6.1.f (Necessary for the pursuit of our legitimate interests, including:
– Answers to inquiries)
• GDPR Article 6.1.B (Required for compliance with the agreement with the registered person).
We do not share your information with anyone.
We will store personal information as long as it is necessary for the purposes mentioned – and up to 6 months from the final reply of the inquiry.
Transfers to countries outside the EU/EEA
In special cases, we may transfer your personal data to countries outside the EU/EEA (US and Canada). Transfers to these third party countries will only occur for specific purposes, as mentioned in the section on data processing.
The New will always ensure that necessary guarantees are in place if a transfer is made to a country outside the EU / EEA.
The transfers will occur under the Privacy Shield framework as an agreement between Europe and the United States. The transfer to Canada will take place in accordance with the Commission standard contracts, as published by the Commission or by other contracts approved by competent authorities. You can receive a copy of the transfer basis by contacting us at firstname.lastname@example.org.
• You have the right to request insight, retraction or you may request us to delete your personal information.
• You also have the right to oppose the processing of your personal information and to limit the processing of your personal information.
• You have an unconditional right to oppose the processing of your personal information for direct marketing purposes.
• If processing your personal information is based on your consent, you are entitled to withdraw your consent at any time. Your withdrawal will not affect the legality of the processing done before your withdrawal of your consent.
• You are entitled to receive the personal information you have provided in a structured, commonly used and machine-readable format (data portability).
• You can always lodge a complaint with a data protection supervisor, for instance Data Protection Agency.
You can make use of your rights by contacting hello@the new.dk or on phone +45 6128 3023.
There may be conditions or restrictions on these rights. Therefore, you may not be able to have the right to data portability in special cases. This depends on the specific circumstances associated with the treatment activities.
Cookie settings at www.mikkline.dk and www.b2b.mikkline.dk are set to “allow cookies” to give you the best search experience possible. If you continue to use our website and B2B portal without changing your cookie settings, or you click “Accept” below, you have consented to this.
A cookie is a small text file stored in your browser to recognize your computer on recurring visits. A cookie can contain text, numbers or, for example. a date, but no personal information is stored in cookies.
When you visit our website and B2B portal, you automatically receive one or more cookies.
Cookies have different service life/longevity, depending on the individual cookies feature. When a cookie reaches its specified service life/longevity, it deletes itself. At each new visit to www.melton.as or b2b.mikkline.dk, all cookies will be renewed.
How to avoid or delete cookies
If you do not want to store cookies on your computer, you can choose not to receive cookies and to delete cookies that are on your hard disk. However, you should be aware that our website or B2B portal will not work 100% optimally if you delete or block cookies.
How to delete cookies
To delete your cookies follow the following:
Instructions for deleting cookies on iPhone, iPad, and more from Apple
Instructions for deleting cookies on phones with the Android operating system
What cookies are used for
Third Party Cookies – Google Analytics
User-related statistics are collected via the cookie analytics.js. No personal data is recorded. The cookie collects information about your device’s location based on:
• your IP address
• which pages you visit on our website
• how long you are on the various pages on our website
We use this knowledge to optimize our website and provide you with the best possible user experience.
If you want to deselect cookies from Google Analytics, you can do this here: http://tools.google.com/dlpage/gaoptout.
Other Third Party Cookies
Purpose: Sessions remember your information. For example
when you enter your information by submitting a form, the cookie remembers the information so you do not have to enter them again.
Time: 30 days
Purpose: The content of the page is saved in your browser so the page can be loaded faster.
Time: Until you close down the browser
Accept of cookies
Time: 30 days
Third Party Cookies
Purpose: Google Analytics collects information about your user behavior, the time you’ve spent on our website, and the pages you’ve visited. The data is anonymous and no personal data is collected. The cookie is used to optimize the page, to increase user friendliness and also to analyse marketing efforts.
Time: From 30 minutes till 2 years
Purpose: Hotjar Hotjar is a feedback tool that we use to understand the behavior of users with the aim of making the website more user friendly. Hotjar puts his cookies in order to help us monitor the behavior between the pages and in some cases control polls. The cookie does not contain any personal information.
Time: 1 year
Facebook Pixel and event codes
Purpose: Is applied for targeting relevant ads on Facebook. The data is not disclosed to third parties.
Time: 180 days